Jonathan Opp

brand // voice // design // culture ::: Jonathan Opp is Sr. Manager, Brand Communications + Design at Red Hat

Participating in a gift economy: Are you giving enough?

Open source communities are often compared to gift economies. You participate. You solve shared problems. Others do the same.

In many ways, you give to get.

And you earn credibility and status based on what you give. Here’s how Wikipedia (a gift culture at work) describes this element of the gift economy in the software world: “The volunteer software engineers in the open source software community are far more likely to help those who have demonstrated their commitment to the success of the overall open source software development process.”

The principles of the gift economy can also be applied to the working environment of the 21st century.

In this environment where work is less about completing simple tasks in prescribed steps, but about finding new, complex, creative solutions–your creativity and effort are also gifts.

Sometimes you have to give a lot.

Author Seth Godin devotes a chapter to the power of gift-giving in his book, Linchpin. Linchpin is about how to become indispensable in today’s hyper-competitive organizations. He uses the theme to illustrate the inherent benefits of giving of your energy, talent, and art.

“The hybrid economy we’re living in today is blending the idea of capitalism (‘do your job and I won’t fire you’) and the gift economy (‘wow, this is amazing.’)”

Our work has become more complex, and it demands more of us. You give your time, attention, ideas, commitment. Today’s organizational models demand brave problem solvers who are willing to venture into the unknown.

Did you put in the extra time to solve a big problem? Did you reach out to collaborate even when it was difficult? Did you make the impossible a reality? These are all gifts.

Godin describes this opportunity as “The New American Dream”:

Be remarkable
Be generous
Create art
Make judgment calls
Connect people and ideas

…and we have no choice but to reward you.

Organizations can also give. Those gifts may come in the form of providing autonomy to their employees in helping them choose projects they’re passionate about, or providing opportunities for mastery in their work. These are kinds of motivating conditions that Daniel Pink talks about it his book Drive. This motivational model is also designed around the complex, creative work that is expected of us in the 21st century organization.

Godin also warns against the dangers of giving with the expectation of reciprocity. Gifts with strings attached don’t make good gifts.

When you give because of the value it generates–for both you and the community of fellow gift-givers–these are the kinds of gifts that help companies and communities thrive.

Perhaps nowhere is it more obvious to see a gift culture at work than in social media. In an environment like Twitter when everything is done in the open, the system is fueled by a network of gifts. You follow someone, they follow you back. You retweet, they retweet.

Author and social media expert (really) Chris Brogan, who has built more than 140,000 Twitter followers in much the same way, talks about favors and the power of taking first action in his book, Trust Agents:

“Humans understand how favors work. Doing and trading favors is woven into the fabric of our culture. When people are recipients of a favor, it’s in their nature to want to pay it back. Doing nice things does make people feel good, but there’s neurology behind it, too. We want to pay people back because it is in the nature of a community to do so; it keeps communities strong and protected against the outside world.”

Where do you start? As Brogan suggests, take the first step. Prove that you’re willing to offer your time and talent. Maybe others will be more willing to offer theirs.

Sure it takes trust to give. Not every gift will come back to you. But the rewards can be amazing nevertheless.

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Jim Whitehurst: Don’t build a better mousetrap. Change the business model.

Companies that are creating massive value typically aren’t building a better mousetrap. They’re not improving on existing technologies or simply adding new features. Instead, they’re changing the business model. This was the message behind Red Hat CEO Jim Whitehurst’s keynote at today’s CED Venture 2010 Conference.

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Upgrading the motivational operating system: A conversation with Daniel Pink

The world of work has changed, but in many ways the model of motivation hasn’t. Are the traditional rewards of today’s organizations up to the challenge of motivating people to complete creative, complex tasks in creative ways? And can the open source way offer inspiration?

Daniel Pink is a bestselling author and one of the country’s top business speakers. His latest book is Drive: The Surprising Truth About What Motivates Us. You can watch him deliver an insightful and entertaining introduction to Drive at the TED Conference.

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Meeting our business challenges with creativity

A tide is turning for the state of business. We have come to realize the old ways of innovating and competing are no longer moving fast enough. We’re looking for new answers, and more importantly, new ways of finding them.

This past week I had the pleasure of attending the 25th annual Emerging Issues Forum in Raleigh. The forum brought together business and government leaders from across the state to discuss the challenges facing our economy as we race to compete in a changing world.

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Giving creative projects a community kickstart

The project was called Kind of Bloop. An 8-bit tribute to the Miles Davis masterpiece “Kind of Blue”. Yes, the same sound you remember from first-generation Nintendo games.

Re-imagining “Kind of Blue” was an idea Andy Baio always dreamed about. Baio is a journalist, programmer, and also the CTO of Kickstarter, a funding platform for creative projects.

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Why do we love lists? Here are 5 reasons.

You see the headlines in Twitter all the time: “Top 5 WordPress themes for small businesses.” “10 ways to build your personal brand.” The lists go on. Especially right now when best-of and worst-of lists are everywhere. Not to be outdone, Time Magazine created a list of lists, the Top 10 of everything in 2009.

We can’t resist clicking on these headlines. Why? What makes lists such a compelling way for bloggers and magazines to deliver content? And if we know this is true, how can more organizations take advantage of the format to get their messages read and remembered?

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Lessons from my favorite brands: 1. Be more than a brand. Be a philosophy. – MUJI

Essential products. Minimalist sensibility. Restrained beauty and effortless simplicity. MUJI may just be the world’s most poetic brand.

And it’s not a brand at all. Or at least they reject all of the traditional definitions. MUJI is a Japanese company whose name means “no brand quality goods.” For MUJI, it’s not about being a brand, but about promoting a philosophy.

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Change By Design–How to put design thinking to work

Design is too powerful to be used by designers alone. This is the essential idea behind the theory of design thinking–applying the principles and techniques of design to help organizations innovate, solve problems, and create positive change.

Tim Brown, CEO and President of IDEO, should know. His new book, Change By Design, is about how Design Thinking works, and how design consultancy IDEO has put design thinking to work in organizations around the world. The book provides a useful, comprehensive overview on the power and value of design thinking.

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Reflections on the Coach K Leadership Conference

dukefuqua This week I had the pleasure of attending the Coach K Leadership Conference at Duke’s Fuqua School of Business.

The theme of the conference was leading in times of uncertainty. I won’t try to summarize points from all of the presenters–mostly because that’s already been done, and done well: Just go to the Twitter stream to follow the discussion as it happened.

Instead I’ll share what I took away from the experience. Speaker James McCaffrey, EVP and Chief Strategy Officer of Turner Broadcasting, said leaders need to take the time to reflect–on the changes happening in the world and what it means to your business, and on your own experiences so you can learn from them. I agree.
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Where design thinking and open source community collaboration meet

IamaDesignerPencil

I’m currently reading the new book on design thinking from IDEO’s Tim Brown called Change By Design. (Full review coming soon.) The design thinking philosophy was first introduced to me, and to Red Hat throughout the company, by David Burney.

In comparing traits associated with design thinking collaboration and collaboration in the open source community, there are many parallels: open exchange, broad participation, rapid prototyping.

There’s also one really interesting contrast: The mindset you tend to see when generating and choosing ideas. But what I’ll suggest here is that when you apply the best elements of these two mindsets at just the right time in their respective processes, the results can be pretty amazing.
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collected wisdom

"To be in business today, you must be literate in design. Period. "
- Daniel Pink

twitter: @jonathanopp